For The Summit Club

A plan from yaaarn · July 2026

The room is ready.
The internet isn't.

The food, the fit-out and the promenade address all land the second someone walks in. Online, none of it shows yet. Here is the plan to close that gap, across your website, your Instagram and your ads.

Use the arrows, or swipe

What you've already got

The hard part is done.

A room people notice, food they come back for, a spot on the South Wharf promenade, and a full set of professional photos already shot. Most places would love to have this. We looked at all of it before we wrote a word.

The dining room

A room with character

The mountain wall, the bar, tables set properly. People notice walking in.

Butter chicken in a copper karahi

Food people rate

The momos, the curries, the tandoor. The reason they come back.

The alfresco frontage on the promenade

A spot on the promenade

Alfresco on the South Wharf promenade, in the foot traffic off DFO. Hard to get.

The problem

None of it shows up online.

Someone hears about you, looks you up, and this is what they find. It looks nothing like the room you walk into, or the photos you've already got.

A dated site with stock photos A thin Google listing A quiet Instagram

Your best stuff is invisible. That is the opportunity, and the fix is quick.

thesummitclub.com.au
The current website

One · Your website, redesigned

A site that finally looks like the room.

thesummitclub.com.au

Himalayan food, on South Wharf.

Indian and Nepali on the South Wharf promenade. Dine in, take the alfresco, or book the room.

Book a tableSee the menu

Your refreshed look, built from the photos you already have. The same photos load into your Google listing, no extra charge.

Two · Instagram

The feed should look like the room.

thesummit.club
Indian · Nepali · South Wharf
Signature cocktail on a carved side table
Chowmein on the Summit Club menu
Momos, fresh from the kitchen
Authentic fusion in South Wharf
A table set by the promenade window
A five-star Google review
Butter chicken in a copper karahi
The Summit Club menu

Right now the food is better than the feed. One grade across every post, so the grid feels like walking in.

one look
Your colours, every tile

Olive, terracotta and warm cream, the same light, on every post.

the proof
Reviews in the grid

Five-star lines on screen, between the food.

the room
Not just plates

The room, the bar, the promenade. The night out.

Two · Instagram

Reels are how they find you.

Indian is one of the most saved cuisines on Instagram. We shoot three a week, named so they repeat, all in one look.

The momo dip
ASMR, slowed right down
Pour and sizzle
Straight off the heat
A table for you
The room, the food, the welcome

The momo dip · The lid lift · Pour and sizzle · Order this · The feast · The review

Two · Instagram

One shoot. Every surface.

The same night's filming feeds the places people actually decide.

The Summit Club on the South Wharf promenadeSouth Wharf
GoogleReal photos and hours on Maps, so people searching near South Wharf find the right place.
A plate of momos carried out to the floor
thesummit.club
Daily StoriesToday's specials, the plate going out, the booking link. Every day.
CarouselsThe order guide people save: start here, the three to get, then how to book.
@diner
Their photosDiners tag you, you reshare. Trusted more than any ad.

Three · Ads, set up

In front of the right locals.

ObjectiveChannelSpendReach / mo
AwarenessLocals nearby, on the apps they scrollMeta · Instagram + Facebook$450~15,000
IntentPeople already searching to eat near South WharfGoogle Search$350~6,700
Your monthly budget, paid straight to Google and Meta$800~21,000

We set the campaigns up, write them, and target them to your local catchment around South Wharf, confirmed in Meta Ads Manager. The ad spend is paid straight to Google and Meta on your own budget, separate from our fee. Reach modelled in our reach planner at current Australian rates.

~21,000locals reached
a month
~55,000times you're
seen
2.6×seen enough
to remember
More coversweek in,
week out

The cost

What it costs.

One flat price for the website and Instagram. Ads are separate, set up and run only when you want them.

Website and Instagram, set upYour site redesigned and your Instagram dialled in, built from the photos you already have
$3,500
Ads, on topOptional. We set up and target your Google and Meta ads. Ad spend is paid straight to the platforms, your budget, you decide
$600 to $1,000 a month

A one-off, before GST. No lock-in, no monthly fee to us. We'd confirm the scope on a short call.

The ask

Want us to set it up?

The whole plan in three lines. If it makes sense, say yes or send a question, and we can start this week.

1Redesign your website, built from the photos you already have.
2Set up your Instagram: one cohesive look, three reels a week.
3When you are ready, set up and target your Google and Meta ads (on top).
Book a 15-minute call Or reply to this. $3,500 to set up, then just your ad budget.

See your brand system →

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